Market Like It’s the 21st Century
We build websites and brand platforms for modern managed service providers. We reject the old ways, and embrace the new. We empower our clients to take back control and speak for their own brand.
We don’t just build websites, we empower you to put the power where it belongs… with the people.
Internet Marketing for MSPs is Broken
We think that, deep down, you know this too. When the internet first broke, it was an exciting new adventure for everyone. Over time, the adventure has turned into somewhat of a nightmare.
Constant bombardment with meaningless ads. Tracking. Lead magnets and lead forms. In today’s content driven age, it’s all become so…. boring.
The Consumer Landscape is Changing… Quickly
Today’s consumer is built different. And now, in greater volume, those consumers are becoming your next generation of customers.
Technology comes easy to us, and we know how to ‘Google our way’ through just about any problem.
More importantly, we recognize and reject yesteryear’s lead magnets and traps like:
When your super genius article shows up on 150 other websites, it gets no credit. After all, it isn’t your content! Google sees this too, and syndicated content doesn’t do much for your SEO nowadays.
We like to call these ‘lead traps.’ And they don’t work anymore. If we need something and get asked for an email, we’ll just find it somewhere else. Also, let’s be honest, nobody cares about the top 5 reasons you should be their IT company enough to share valuable contact information.
Spammy Mailing Lists
When you do get a new subscriber, how much value are you providing them? A weekly advertisement isn’t a newsletter, it’s spam.
An so much more...
We could go on and on, but the truth of the matter is that yesteryear’s marketing doesn’t work in this century.
But, marketing is hard! Or is it?
We reject the notion that MSP owners can’t speak for their brand. In fact, we believe it is essential for you to do so.
We know you have the ability to speak for your brand. You’ve just been told it’s difficult, so let’s dispel some myths you’ll hear from marketing agencies:
Content creation is difficult...
This is probably the most common one we hear. And, to be blunt, no it isn’t. Twelve year olds on TikTok are raking in your annual revenue in a month making goofy content online, and they aren’t even working for it. Anyone can produce content with a little help.
We need to "pull" or even "trick" visitors into giving us their info...
False. Do you find it annoying when you’re trying to read an article and you get popups to “subscribe to the newsletter” or “get an exclusive coupon?” So do we. And then, if we do give up our email, we get constant spam and no useful information. The goal of our brand, specifically our website, is to make our brand stick in our consumer’s head.
Outbound marketing is a must...
False. You don’t have to make cold calls. In fact, today’s consumer is probably going to screen you out. Mailers and cold calls rarely garner more than a 100:1 conversion rate, and take far more time than making engaging and helpful content.
It’s time to (R)evolutionize your brand!
You have more power than you think
We’ve already covered that today’s modern consumer is looking to solve a problem. Business owners are consumers to, they just have a different problem to solve. If you start solving their problems, without the gimmicks, you’ll build brand recognition and become their first call when they need even more help.
Here’s a new approach
People often don’t know what they don’t know, but they know they have a problem. Instead of enticing them to download a lead magnet that likely doesn’t solve their problem, consider publishing free, no strings attached, problem solving content. You know what you’re talking about, prove it.
Nobody needs another hero, and traditional marketing is all about “making you the hero.” When you educate and empower, you make your prospect the hero. A single piece of content can solve a problem or answer a question that saves your audience hours of extra work. They’re the hero of the story, because they solved a business challenge.
If you’ve educated and empowered your prospect, they already know who you are. They also already know that you can help them solve tough challenges. When the time comes where they need even more problems solved, they are more likely to naturally choose your business, because you’ve already helped them. Not only did you help them, you did it without peppering their inbox with meaningless sales copy (i.e. interrupted them over and over), modern consumers appreciate that approach.
Empowering people builds thought leadership, trust, and healthy relationships
We call this people first branding. We hope you’ll call it your new mantra. You likely started a business to help people, why not help all of them?
This model creates a new buyer journey…
You’ve likely been fighting uphill battles in sales. You get a lead, but it isn’t yet qualified. So you have to nurture it, and hope for the best.
What if your leads came to you as qualified buyers out of the gate?
When you bring the power to the people, you’ll organically build…
When you receive a lead that has:
- Already learned from you,
- been empowered by you, and
- solved challenges because of you…
They already know you’re the one to solve their challenges.
Your prospects already know you. Through the multiple mediums they heard from you, they’ve already decided you’re worth their time.
You empowered them, without selling to them, so they know your desire to help moves beyond your next dollar.
If your prospects already know exactly what you do, and you’ve already solved a challenge for them, you can skip steps in the funnel!
They’re engaging you because you’re already a fit for them. If your content doesn’t help, they won’t engage.
Here’s how we empower you
We build brand platforms you can confidently stand on
A modern website that Engages
Even in the social media society we live in, your website is still the digital headquarters of your brand. We build and manage beautiful websites specifically designed to showcase your powerful content. We take care of design, publishing, hosting, updates, and all the other bits. You’ll be empowered to write, record, and publish content on your site – without the syndicated mess of meaningless content cluttering it up.
Speed matters more than you think. We leverage cloud-native hosting and a content delivery network to keep your speed ranking high.
Instead of demanding an email for a meaningless “e-book,” we’ll present your brand and key value drivers, creating an organic user journey.
Have brand guides already? We’ll follow them. Need help with branding guidelines? We can help there to, keeping your brand beautiful.
You’ve got better things to do than manage WordPress or web servers. We take care of that.
Easy to Work With
We empower you to tell your brand’s story. That’s why we focus on keeping your website beautiful, but simple, allowing you to distribute your own content, on your own time.
The education you need to succeed
We stand by what we said… content creation and empowering people is not difficult. Getting things to fir just right inside your new platform will take a little bit of training, but we’ve got you covered. Best of all, our service includes content publishing (not writing). You can just send us your content, and we’ll publish it on your name.