We build
websites
for MSPs.
That build technology for people.
Asensible approach to marketing your MSP...
We believe. No. We know that marketing doesn’t have to be complicated.
We also know…
Traditional Marketing is Expiring
The clock is running out on generic, syndicated content. Spam is practically a form of harassment.
Today's Business Owner is Smarter
The most informed generation of consumers in the world own businesses. And they are your next prospects.
People Hate Being Preached To
You hate being preached to. We hate being preached to. So, why are you preaching to your next customer?
Education Owns the Screenshare
People want to learn. So why not teach them? Show your expertise, don’t tell it.
So what can you do about it?
We believe the answer is rather simple. In fact, the answer has been in front of you all along…
Yep. That’s it. That’s the next big gimmick in B2B marketing. We believe you need to meet the people where they are. You need to educate, empower, and engage today’s decision-makers if you want to get their attention.
Educate
Knowledge is power, and today’s consumer is starving for it. Your prospects aren’t shopping for a hero. They’re seeking out knowledge to be the hero. Educating your audience builds brand loyalty. They’ll keep coming back for more. They might event read your email.
Empower
Empowered professionals are happy professionals. Happy professionals are happy prospects. Happy prospects are buyers. Make your audience the hero of their own story. Empower them to achieve more. This, and only this, will make your brand top of mind when they’ve a problem to solve.
Engage
Consumers want to be informed. You need to be the one to inform them. If you educate and empower your prospects, you’ve already proven your worth. By then time they engage, you’ve already made yourself the natural choice to meet their needs.
And here lies the problem with traditional “marketing as a service.”
Sorry. The truth hurts, but it must be spoken. The canned content polluting your brand right now isn’t impowering anything. Let alone today’s business owner who grew up with unfettered access to information.
The truth is that the “thought leadership” content on your subscription website is gimmicky, overused, and irrelevant. How often are you networking about the latest Android updates with business owners? How see-through is that book with 300 authors?
So. With all that said. Our proposition is simple… give the power to the people.
Let us show you a new way forward…
You need a new approach. One that meets today’s prospect where they are. One that educates, empowers, and engages your audience. You need an approach driven by you and your people.
Content Marketing: Driven by You
There never has been, and never will be a more impactful cheerleader for your brand than you. We believe you need to speak for your brand.
A radical new lead-gen approach
Stop spamming people with cold introductions and “lead magnets.” Start empowering people, and engaging them at the right time.
Mass Education: Driven by people...
You and, perhaps more importantly, your people has a plethora of knowledge to share. It’s time to share it.
A Refreshed, People-Centric Brand...
Every business on the planet serves people. Yours is no different. Your brand should be aimed at people, not spreadsheets.
Here’s your checklist to get there…
Start
Shift your thinking
We need to tell you something. Making content isn’t hard. You do it every day. You need to wrap your head around that.
Inventory your value
In what way do you provide the highest value to the people your MSP serves? Write it down! No really, start a note.
Identify your valuable knowledge
What do you and your people know that others don’t? It’s a lot. Break it into bite-sized, shareable snacks of knowledge.
Start creating...
What do you and your people know that others don’t? It’s a lot. Break it into bite-sized, shareable snacks of knowledge. Write it down. Record it. Share it. Publicly.
Stop
Putting your brand in a box
Every brand is should be unique. Find the ways your brand is unique and break out of your box.
Letting others speak for you
Your brand should be a reflection of the people that make it succeed; not a carbon copy of the 100 other MSPs on the block.
Spamming your prospects
Challenge yourself. Only touch your prospect if you’re doing it to educate or empower them. Replace “lead-magnets” with content… Content that makes your audience the hero. Content that lets them solve their own challenges.
And here’s how mspsite can help you get there…
We know for a fact you can do this. You don’t need us. But we also know you may feel you don’t have time to do this. We’re founded by an MSP veteran. Active in the community. We know exactly what it’s like to run an MSP, and we know just how little time you have.
We also know that if you’ve come this far, we’ve caught your attention. You’ve found our proposition intriguing because, chances are, you’ve got a problem. So, we bring the tech and help you need to achieve this revolutionary sensible marketing strategy.
Our services are designed to help you start this journey..
A New, Modern, Fully Managed Website
You manage a lot of tech. Why manage a website too? We’ll bulldoze (no really) your web presence and start over. We’ll help you evolve your online brand to center it around people. We’ll bring the design, development, hosting, and maintenance. You’ll bring the education and empowerment.
Training to Get you Started
We manage the components that keep your site running and safe. You bring the content, and we’ll teach you how to do it. We’ll train you on WordPress fundamentals, give you some content ideas to get your started, and provide support when you need it.
Services to Get You Up and Running
Creating content isn’t hard, but it does require discipline and process. We offer 1:1 Coaching, Content Suggestions, and more to help you hit the ground running on your content generation.
Ready to educate, empower, and engage?
Start your new brand journey with mspsite.
If you’re ready to break outside of your comfort zone, think outside the box, and differentiate your brand, we’d love to talk!