We Empower

Human
Centric
MSP Brands

With Modern Web Platforms

MSPSite.io specializes in building brand platforms that empower the modern, people first, creator driven brand. We help MSP’s escape the syndicated content, trap marketing, and lead magnet gimmicks that plague our industry, and empower them to speak for their brand.

Stop

SELLING

Legacy Marketing is killing your brand

 Modern consumers expect radically human interaction. We don’t want to be sold to. Legacy MSP marketing programs rely on tactics that were built during the “old days” of the internet. Catchy headlines, lead magnets, and syndicated content are brand killers in today’s age of educated consumers. If anything, this content hurts your brand and fails to establish it as the go to for getting problems solved.

Start

EMPOWERING

Placing the power with the people

If you can transition your marketing to center on highly valuable content, you can stop trying to become the hero and start making heroes. By providing immesnse value, you’ll position your brand as the place to go when a problem needs solved.

Traditional marketing services want you to believe that content is difficult…

The lies that prop up the 20th century marketing mantra are plentiful. But it’s 2023, and we know we can do better.

    Writing content is hard...

    False. Billions are paid out to content creators making 90 second videos. Anyone can make content to boost their brand, and MSP’s are in a unique position to solve big problems will small effort.

    We need to "pull" or even "trick" visitors into giving us their info...

    False. In 2007, we used colorful headlines about “our prospects’ problems” to get them to download our ultra-secret special guide, our “lead magnet.” Why not just show what you can do by helping people? Then, visitors become leads once you’ve actually helped them. They are much more ready to engage with you.

    Outbound marketing is a key component...

    False. You just don’t need to make cold calls. Do you like getting cold calls? Neither do we! Cold calling and mailers operate at a less than 100:1 conversion rate and take far more time than making engaging content.

    To make matters worse, old methods are probably hurting your brand

    Today’s modern consumer is inundated with marketing, to a creepy extent. Targeted ads show up after every site visit, the same piece of content is re-written 100 times, and their inbox is chock full of call invites and meaningless offers.

      Syndicated content...

      Many “marketing services” use syndicated content to “keep your site up to date.” The problem with this approach is that you end up having the same article as hundreds of other websites, including your competitors. Worse yet, it’s typically entirely irrelevant to your audience, it isn’t solving a damn thing for them. Syndicated content kills credibility, bores the reader, and causes disengagement.

      Spammy approaches...

      Have you even been shopping at your favorite store, only to be asked to go to the deli aisle for an “insane offer” or “free gift.” Were you truly impressed by what you got, and did it compensate for your time? Probably not. Lead magnets are the digital equivalent and rarely solve any problems. Modern consumers know what they need, we just need to educate them and naturally show them that we’re the right solution. Then, they’ll make their own decision.

      It’s time for something different

      It’s time to (R)evolutionize your brand.

      Empower your audience…

      Nobody knows your brand like you do. You know why you started your MSP, and what problems you wanted to solve.

       

      Who better to speak for your brand than you?

      We want you to be your brand’s most powerful cheerleader, and we can empower you to do it with our modern websites, building a brand platform on which you showcase your unique talents in solving your prospect’s biggest challenges.

      Educate...

      People often don’t know what they don’t know, but they know they have a problem. Instead of enticing them to download a lead magnet that likely doesn’t solve their problem, consider publishing free, no strings attached, problem solving content. You know what you’re talking about, prove it.

      Empower...

      Nobody needs another hero, and traditional marketing is all about “making you the hero.” When you educate and empower, you make your prospect the hero. A single piece of content can solve a problem or answer a question that saves your audience hours of extra work. They’re the hero of the story, because they solved a business challenge.

      Engage...

      If you’ve educated and empowered your prospect, they already know who you are. They also already know that you can help them solve tough challenges. When the time comes where they need even more problems solved, they are more likely to naturally choose your business, because you’ve already helped them. Not only did you help them, you did it without peppering their inbox with meaningless sales copy (i.e. interrupted them over and over), modern consumers appreciate that approach.

      Here’s what you earn 

      Trust

      When you receive a lead that has:

      • Already learned from you,
      • been empowered by you, and
      • solved challenges because of you…

      They already know you’re the one to solve their challenges.

      Respect

      Your prospects already know you. Through the multiple mediums they heard from you, they’ve already decided you’re worth their time.

      You empowered them, without selling to them, so they know your desire to help moves beyond your next dollar.

      Pre-Qualified Prospects

      If your prospects already know exactly what you do, and you’ve already solved a challenge for them, you can skip steps in the funnel!

      They’re engaging you because you’re already a fit for them. If your content doesn’t help, the won’t engage.

      Here’s how we help

      We build brand platforms you can stand on…

       

      A Modern Website that Engages

      Even in the social media society we live in, your website is still the digital headquarters for your brand. We build and manage beautiful, WordPress based websites specifically designed to showcase your powerful content. We handle the design, publishing, hosting, updates, and all the other bits. You’ll be empowered to write, record, and publish content on your site – without the syndicated mess of meaningless content cluttering it up.

      Fast

      Engaging

      On-Brand

      Hosted, updated, secured, and managed... BUT

      Still easy for YOU to work with...

      The training you need to succeed

      We stand by what we said… content creation and empowering people is not difficult. Getting things to fir just right inside your new platform will take a little bit of training, but we’ve got you covered. Best of all, our service includes content publishing (not writing). You can juts send us your content, and w’ell publish it on your name.

      Learn how to publish

      Tips for writing engaging articles

      How to EASILY make basic, relevant graphics

      How to find subjects to generate content about

      Let’s get to work

      If you’re ready to (R)evolutionize how you approach growth at your MSP, we’re ready to help.

      Managed MSP Website Pricing

      Your website shouldn't create management overhead. We want you to worry about producing great content, not managing WordPress and hosting services. That's why our hosting covers WordPress patching, server updates, and Googling for support.

      Monthly
      Annual

      Starter

      $ 59per month

      +$1495 one-time build

      NFast Shared Hosting
      NWordPress Managed Updates
      NAutomatic Image Optimization
      NDaily Backups
      NWe'll post your content
      QWe won't write your content

      Growth

      for those with lots of traffic

      $ 109per month

      +$1995 one-time build

      NFast Dedicated VPS
      NFull Server Management
      NWordPress Managed Updates
      NAutomatic Image Optimization with CDN
      NDaily Backups
      NWe'll post your content
      QWe won't write your content

      Starter

      $ 638per year

      +$1495 one-time build

      NFast Shared Hosting
      NWordPress Managed Updates
      NAutomatic Image Optimization
      NDaily Backups
      NWe'll post your content
      QWe won't write your content

      Growth

      for those with lots of traffic

      $ 1199per year

      +$1995 one-time build

      NFast Dedicated VPS
      NFull Server Management
      NWordPress Managed Updates
      NAutomatic Image Optimization with CDN
      NDaily Backups
      NWe'll post your content
      QWe won't write your content